IIM Calcutta And Emeritus To Develop An AI-Driven Marketing Program
IIM Calcutta and Emeritus have partnered to develop a new strategic marketing curriculum due to the rapidly transforming marketing environment. The program is called "Strategic Marketing for Leaders: Leveraging AI for Growth". The program is of 18-week executive education program. It hopes to equip professionals with key skills in Generative AI, analytics and customer-growth approaches.
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